September 2014
Beginner
600 pages
18h 27m
English
Content preview from Management and the Arts, 5th Edition
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You are tired of hearing it; you roll your eyes and stifle a yawn every time it is mentioned.
“The only constant in life is change.”
The adage has become a cliché, yet it comes up again and again and again because it is a truism, clichéd or not.
The core challenge for us as arts managers is to deal with change: changing external environmental conditions, evolving styles and approaches to the arts by our artists, advancements in how we present and distribute our art to our ever-changing audiences, and the shifting competition for resources and attention.
The zeal of our artists to create art has not changed since human life began. In spite of what naysayers have preached for years—that current economic or social conditions are not conducive ...
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