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Management and the Arts, 5th Edition by William J. Byrnes

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12  Fundraising and Development

“Successful fundraising is the right person asking the right prospect for the right amount for the right project at the right time in the right way.”

Stanley Weinstein, The Complete Guide to Fundraising Management, second edition

“I have tried raising money by asking for it, and by not asking for it. I always got more by asking for it.”

Millard Fuller, founder of Habitat for Humanity International

Key Terms & Concepts

Social exchange model for giving

Funding table

Fundraising audit

Case for support

Fundraising data management

Direct and indirect costs

Comprehensive campaign

Annual campaign

Capital campaign

Restricted and unrestricted gifts

Deferred gift

Bequest

Direct mail promotion

Reciprocity

Strategic fit

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