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Management and the Arts, 5th Edition
book

Management and the Arts, 5th Edition

by William J. Byrnes
September 2014
Beginner
600 pages
18h 27m
English
Routledge
Content preview from Management and the Arts, 5th Edition

4  The Adaptive Arts Organization

Two weeks after the Metropolitan Museum of Art said it was considering staying open seven days a week, the Museum of Modern Art announced that in May it would open every day, including Tuesday, the one day it has traditionally been closed.

New York Times, September 26, 2012

Key Terms & Concepts

Environments in the open system:

•  Economic

•  Political and legal

•  Cultural and social

•  Demographic

•  Technological

•  Educational

Continual evaluation process

Content analysis

Demographic descriptors including:

•  Sex

•  Age

•  Race

•  Income level

•  Occupation

•  Education

•  Birth and death rate

•  Geographic distribution

Information sources:

•  Audiences

•  Other arts groups

•  Board and staff members

•  The ...

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Publisher Resources

ISBN: 9780415663298