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Management of Banking and Financial Services, 4e by Suresh Padmalatha, Paul Justin

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CHAPTER TWENTY TWO

Innovations in Products and Services— Cases of Three Banks1

CHAPTER STRUCTURE

Case Study I Barclays Bank

Case Study II ING Vysya Bank

Case Study III State Bank of India

KEY TAKEAWAYS FROM THE CHAPTER
  • Understand the recent changes in the banking sector with reference to a UK-based multinational bank (Barclays Bank), joint venture bank (ING Vysya Bank) and India’s no.1 public sector bank (the State Bank of India).
  • Learn the process of product differentiation in the banks.
  • Gain knowledge about the features of similar products.
CASE STUDY I
BARCLAYS BANK2

(By, Radhika Basu and Prof. Justin Paul)

Barclays is an international financial services group engaged primarily in banking, investment banking and asset management. In terms ...

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