CHAPTER TWENTY TWO
Innovations in Products and Services— Cases of Three Banks1
KEY TAKEAWAYS FROM THE CHAPTER
- Understand the recent changes in the banking sector with reference to a UK-based multinational bank (Barclays Bank), joint venture bank (ING Vysya Bank) and India’s no.1 public sector bank (the State Bank of India).
- Learn the process of product differentiation in the banks.
- Gain knowledge about the features of similar products.
CASE STUDY I
(By, Radhika Basu and Prof. Justin Paul)
Barclays is an international financial services group engaged primarily in banking, investment banking and asset management. In terms ...