CHAPTER TWENTY THREE
Innovations in Products and Services in Banking—Cases of Public and Private Sector Banks
Case Study I Corporation Bank
Case Study II South Indian Bank
KEY TAKEAWAYS FROM THE CHAPTER
- Learn about the recent changes in the banking sector in the context of a public sector (Corporation Bank) and old private sector (South Indian Bank) bank.
- Understand how banks differentiate their products.
- Gain knowledge about the features of similar products to take wise decisions.
CASE STUDY I
Corporation Bank has a tradition of excellent performance and service and is one of India’s top state-owned banks. It is headquartered at Mangalore and was originally formed as a small nidhi in pre-independent India ...