CHAPTER TWENTY THREE

Innovations in Products and Services in Banking—Cases of Public and Private Sector Banks

CHAPTER STRUCTURE

Case Study I Corporation Bank

Case Study II South Indian Bank

KEY TAKEAWAYS FROM THE CHAPTER
  • Learn about the recent changes in the banking sector in the context of a public sector (Corporation Bank) and old private sector (South Indian Bank) bank.
  • Understand how banks differentiate their products.
  • Gain knowledge about the features of similar products to take wise decisions.
CASE STUDY I
CORPORATION BANK1

Corporation Bank has a tradition of excellent performance and service and is one of India’s top state-owned banks. It is headquartered at Mangalore and was originally formed as a small nidhi in pre-independent India ...

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