December 2012
Intermediate to advanced
188 pages
4h 46m
English
Content preview from Managerial Communication
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The dosage metaphor is probably most amenable to problems of change, which inevitably ask what is it we need to do to cause a particular reaction in an individual or a social system? But, “… metaphors should not be seen as a means for sugar coating bitter pills.”1 We will examine the implementation of innovations in one organizational setting before turning to the broader problem of transfer both within and between organizations. Following Everett Rogers’ approach to the diffusion of innovations we explicitly incorporate interpersonal and mass communication, in part, by applying network analysis to this problem.2
Implementation
Successful implementation of an innovation, once it is transferred, can be conceived of as the ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.