December 2012
Intermediate to advanced
188 pages
4h 46m
English
Content preview from Managerial Communication
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We started this work by focusing on fundamentals. After the introduction of dosage in Chapter 1, Chapter 2 focused on expanding the metaphor of dosage, detailing its many elements, as well as discussing generally the uses and limits of metaphor. A substantial advantage of examining the dosage metaphor is its application to communication across a number of levels of analysis. Naturally, given its historically pragmatic focus, organizational communication theorists have concentrated on issues that could be related to dosage and, most interestingly, have often explicitly used metaphors as a basis for their conceptualizations. Chapter 3 detailed the right match between communication efforts and desired outcomes primarily reflected ...
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I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.