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Managerial Communication
book

Managerial Communication

by J. David Johnson
December 2012
Intermediate to advanced content levelIntermediate to advanced
188 pages
4h 46m
English
Business Expert Press
Content preview from Managerial Communication

Prologue

Let us examine a common situation where a manager must increase his unit’s sales. Unconsciously in most situations (consciously if the manager is a particularly good one) while those business goals are being determined, the manager must address the underlying communication dosage problems in deciding how best to impart critical information to his direct reports (Table 1).

Table 1. Dosage in a Manager’s Everyday Life

Dosage elements

Parallel elements

Manager’s goals

Communication elements

Amount

Increasing sales

Duration of campaign

Frequency

Weekly goals for 2 months

Follow-ups

Delivery systems

Marketing strategies

Brochures

MP3

Face-to-face meetings

Sequencing

Problem analysis, Implementation ...

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Publisher Resources

ISBN: 9781606494646