Managerial Communication

Prologue

Let us examine a common situation where a manager must increase his unit’s sales. Unconsciously in most situations (consciously if the manager is a particularly good one) while those business goals are being determined, the manager must address the underlying communication dosage problems in deciding how best to impart critical information to his direct reports (Table 1).

Table 1. Dosage in a Manager’s Everyday Life

Dosage elements	Parallel elements
	Manager’s goals	Communication elements
Amount	Increasing sales	Duration of campaign
Frequency	Weekly goals for 2 months	Follow-ups
Delivery systems	Marketing strategies	Brochures MP3 Face-to-face meetings
Sequencing	Problem analysis, Implementation ...