About the Author
As a corporate leader, Scott Carbonara guided a staff of 13,000+ through extensive changes and mergers and solved complex employee engagement issues that resulted in converting a dismal attrition rate of 38 percent, to a phenomenal 6.5 percent. He also launched internal communications campaigns that not only dramatically improved the corporate culture but were also used with external customers to foster greater loyalty. He has served as executive director of strategic communications, chief of staff of internal operations, and key liaison for stakeholders in the largest non-investor-owned health insurance company in the world—overseeing Blue Cross Blue Shield of Illinois, Texas, Oklahoma, and New Mexico.
Prior to that, as a therapist, ...
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