Armed with your findings from the substantive audit, you can define a vision for your unified content strategy. Remember that the strategy consists of front stage—the customer-facing unified content strategy—and back stage—the unified content lifecycle (processes and technology) that supports your unified content strategy.
When you envision your unified content strategy, you are identifying:
• What types of content your customer needs.
• What format or media they need it in.
• When they need the content.
Your new content lifecycle describes the processes as you would like to see them implemented.
This chapter describes some of the common challenges uncovered during the initial ...