February 2012
Intermediate to advanced
384 pages
8h 57m
English
book
Managing Enterprise Content: A Unified Content Strategy, Second Edition
by Ann Rockley, Charles Cooper
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Chapter 11. Envisioning your unified content strategy and lifecycle
Armed with your findings from the substantive audit, you can define a vision for your unified content strategy. Remember that the strategy consists of front stage—the customer-facing unified content strategy—and back stage—the unified content lifecycle (processes and technology) that supports your unified content strategy.
When you envision your unified content strategy, you are identifying:
• What types of content your customer needs.
• What format or media they need it in.
• When they need the content.
Your new content lifecycle describes the processes as you would like to see them implemented.
This chapter describes some of the common challenges uncovered during the initial ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.