February 2012
Intermediate to advanced
384 pages
8h 57m
English
20 The role of content management
No strategy can be implemented without a full and complete complement of people to carry it out. In Chapter 18, “Changing roles,” we explore what collaborative authoring means for the people who produce the content. We also examine what types of roles—existing roles and new roles you might not know you need—should be integrated into the organization to effectively support the unified content strategy.
And along with the right roles to support your strategy, you also need the right technology. XML is the underlying technology that makes modern content management systems (CMSs) possible. The best part about XML? It’s like driving ...
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