February 2012
Intermediate to advanced
384 pages
8h 57m
English
book
Managing Enterprise Content: A Unified Content Strategy, Second Edition
by Ann Rockley, Charles Cooper
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Part 1: The basis of a unified content strategy
1 The basis of a unified content strategy
Content can be considered the lifeblood of an organization; without meaningful content that supports products, services, and business processes, an organization would soon wither away. In Chapter 1, “Content: The lifeblood of an organization,” we explore how to get content out to the right customer at the right time and in the right format. We introduce the concept of a unified content strategy and discuss the implications of what the “content silo trap” can mean for an organization’s success.
One of the challenges facing anyone considering a content strategy, whether on the scale of a single web offering or a global enterprise, is ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.