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Managing Enterprise Content: A Unified Content Strategy, Second Edition
book

Managing Enterprise Content: A Unified Content Strategy, Second Edition

by Ann Rockley, Charles Cooper
February 2012
Intermediate to advanced
384 pages
8h 57m
English
New Riders
Content preview from Managing Enterprise Content: A Unified Content Strategy, Second Edition

Index

A

acquisitions editors

identifying players, 93–94

roles, 258

adaptive content design, 26, 28, 35

content modeling/models, 135

creating, 139–141

implementing, 150

uses, 143–145

content owners’ roles, 254

content’s importance over device considerations, 136–139

content strategists’ roles, 253

definition, 134

reuse, 161–162

granularity of, 141–142

ADL (Advanced Distributed Learning), 57

Adobe Flash, 62

Advanced Distributed Learning (ADL), 57

Alexa.com, 37

Allen, Anthony, 47

Ambient Insight Research, 61

American Society for Training and Development (ASTD) case study, 47

analyzing content lifecycles, 87–88

identifying lifecycles, 89

identifying players, processes, and issues, 90

acquisitions or product development, 93–94

authors or content contributors, ...

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Publisher Resources

ISBN: 9780132931656Purchase book