March 2023
Intermediate to advanced
352 pages
12h 26m
English
Content preview from Managing Public Relations, 2nd Edition
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212
DECISION-MAKING IN TUNE WITH THE STRATEGIC PLAN
IMPLEMENTATION OF STRATEGY
Chapter 5 covered the role of public relations in strategic planning, and this chapter
focuses on making decisions based on strategic planning. While strategy is important,
there is a saying in business that success is 5% planning and 95% implementation. The
best laid plans are worthless if the organization cannot execute them.
The board holds the CEO responsible for the development, communication,
and execution of the strategic plan. Public relations is a key player in both the
communication and execution of the plan.
Strategic plans are not set in stone; they must adapt to rapidly changing situations.
A key role for public relations is to continually monitor both ...
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I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.