March 2023
Intermediate to advanced
352 pages
12h 26m
English
Content preview from Managing Public Relations, 2nd Edition
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191
DOI: 10.4324/9781003208280-8
CHAPTER 7
DECISION- MAKING IN TUNE
WITH THE STRATEGIC PLAN
CHAPTER OUTLINE
Delivering Value 191
Managerial Decision- making 198
Perception Is Central 198
Decision- making as a Process 200
Good Leaders but Bad Decisions 202
Communication Resource Management 205
Strategic Role of Tactics 205
The Spectrum of Media 206
Traditional and “New” Media 208
Executive Viewpoint 211
Choices dene us and our futures. With all the work done to set up the “business” of a
public relations operation in any organization, as the previous chapters have explained,
choices and decisions must be made and defended. Leaders and managers are paid for
getting results— the results they said they and their teams could get through the plans ...
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