Managing Public Relations, 2nd Edition

291

DOI: 10.4324/9781003208280-12

CHAPTER 11

PERSONAL CAREER- PLANNING

APPROACHES

CHAPTER OUTLINE

It’s All about You 292

Know Yourself 293

Know the Field 296

Own Your Career 301

Career Change Cautions 302

Leaving an Employer 304

Final Points 305

Impression Management 305

Leisure 307

Executive Viewpoint 308

The focus of this book has been, from the beginning, on the ways of thinking in which

public relations leaders engage on a daily basis. This approach has at least two important

benets: (1) it shows you much of what commands management’s attention every day,

so you can prepare yourself for a leadership position at some point later in your career;

and, perhaps most immediately important, (2) it shows you how you will be led and

managed as y ...