Managing Public Relations, 2nd Edition

24

LEADERSHIP AND MANAGEMENT IN PUBLIC RELATIONS

inspirational, visionary, inuential, and enthusiastic leader. Both servant and charismatic

leaders are, in a sense, more advanced transformational leaders.

Two additional leadership types are authentic leaders and love- based leaders. In many

ways, these perspectives are related to both transformational and servant leaders.

Authentic leadership is based on the idea that a leader should make the most of the

person they are. Like servant and transformational leaders, authentic leaders are

interested in serving others, empowering them, and making a dierence in the bigger

picture. Authentic leaders, then, are tuned into their natural abilities and inabilities, their

strengths and shortcomings,