March 2023
Intermediate to advanced
352 pages
12h 26m
English
Content preview from Managing Public Relations, 2nd Edition
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320
APPENDIX A
2.3 COMPETITION
This subsection not only lists competitors, but it also explains how each competitor
challenges your organization— which ones are very strong, which are strong, and which
weak (or some kind of rating)— and what this all means. Organizations can compete
on varying levels and in various ways, such as product- to- product, service- to- service,
customers/ clients/ benefactors sought, needs or wants met, and others. Going through
this simple analysis reveals great insights about the position your organization has against
all others with which it competes, thereby arming your value proposition and market
position. In ...
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I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.