March 2023
Intermediate to advanced
352 pages
12h 26m
English
Content preview from Managing Public Relations, 2nd Edition
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APPENDIX A
2.5 MARKET POSITION
This subsection, relying on guidance about the topic from Chapter 9, synthesizes
the material in all the preceding content of the document to assert what place your
organization possesses in the market in which it operates and explains why, using the
market position model in Chapter 9 (see Figure A.1 below) of ve general market
categories. It is crucial to present and analyze matters about market positioning in
sucient (not exhaustive) detail. Key to market positioning is dierentiation, which
concerns the one thing that makes a brand, product, or service unique from anything
else similar to it (see Chapter ...
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I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.