June 2010
Beginner
256 pages
4h 16m
English
book
Marketing in the Moment: The Practical Guide to Using Web 3.0 Marketing to Reach Your Customers First
by Michael Tasner
Content preview from Marketing in the Moment: The Practical Guide to Using Web 3.0 Marketing to Reach Your Customers First
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.
Introduction
There has never been a better time in history than now to be marketing on the Internet. Look around at some of the retail giants that have gone out of business or filed for bankruptcy recently: Circuit City, Steve & Barry’s, Linens ’n Things, Shoe Pavilion, and Whitehall Jewelry. Now compare them to similar online businesses: www.Amazon.com, www.Zappos.com, www.MyWeddingFavors.com, and www.BlueNile.com.
Both consumers and businesses have shifted the way they purchase products and services, but more important, they have shifted the way they research and find these products and services. This is where we as marketers need to focus our attention. We need to be certain that we are marketing in the right places, or we can start saying ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
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I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.