June 2010
Beginner
256 pages
4h 16m
English
book
Marketing in the Moment: The Practical Guide to Using Web 3.0 Marketing to Reach Your Customers First
by Michael Tasner
Content preview from Marketing in the Moment: The Practical Guide to Using Web 3.0 Marketing to Reach Your Customers First
Become an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
Start your free trial
Chapter 6. Video Marketing: Taking Video to the Next Level
The Video Craze
There is no doubt of the huge video craze across the world. Everything has been shifting from text and audio to video. We want to see things rather than just read or hear them. The social-proof factor (“hey, I saw it instead of just reading it”), entertainment factor, ease of use, and ability to find pretty much anything online continues to drive the video market and its popularity.
One major shift that has occurred is the shift from physical DVD viewing to the availability of on-demand viewing. If you want something, you typically want it now. You don’t want to get in the car, strap the kids in the car seats, and hike down to Blockbuster or the local Family Video store ...