June 2010
Beginner
256 pages
4h 16m
English
book
Marketing in the Moment: The Practical Guide to Using Web 3.0 Marketing to Reach Your Customers First
by Michael Tasner
Content preview from Marketing in the Moment: The Practical Guide to Using Web 3.0 Marketing to Reach Your Customers First
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Chapter 8. Open-Source Code: How to Find and Use Others’ Hard Work for Maximum Impact
What Is Open-Source Code?
Open-source code is a big part of the Web 3.0 revolution because it fits one of the key driving factors: collaboration. Open-source code is developed by several people (even thousands) working together to make a usable tool or program. Even when it’s finished, some of these same people (or others) can and will continue to improve on it for the goodness of all. Using open-source code can help you develop programs, tools, and even Web sites that can be used in your marketing efforts.
Behind every software program you use (for example, Microsoft Office), there is code that tells it how to function and behave. For proprietary reasons, ...