June 2010
Beginner
256 pages
4h 16m
English
book
Marketing in the Moment: The Practical Guide to Using Web 3.0 Marketing to Reach Your Customers First
by Michael Tasner
Content preview from Marketing in the Moment: The Practical Guide to Using Web 3.0 Marketing to Reach Your Customers First
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Foreword
If you’re a guerrilla marketer, online and mobile marketing were invented for you. Why? Guerrilla marketers recognize the power of custom-tailored marketing. They know how important is to be fast on their feet, changing quickly to reflect everything they learn about their customers. Above all, they know how important it is to squeeze maximum bang out of every buck. Today’s online and mobile channels are perfect for all that. They can help you transform marketing squirt guns into cannons—if you know what you’re doing.
That’s where this book comes in.
Forget the hype and hand-waving that won’t earn you a single customer or sale. Michael Tasner gets down to brass tacks: proven tactics and ground-level execution techniques. He shows you ...