June 2010
Beginner
256 pages
4h 16m
English
book
Marketing in the Moment: The Practical Guide to Using Web 3.0 Marketing to Reach Your Customers First
by Michael Tasner
Content preview from Marketing in the Moment: The Practical Guide to Using Web 3.0 Marketing to Reach Your Customers First
Become an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
Start your free trial
Chapter 11. Your Action Plan: Putting It All Together and Taking Action
Now you’re armed with all the tools to kick your marketing and business strategies up a notch. The final step is, of course, putting it all together.
What I’ve noticed after both attending and speaking at hundreds of conferences throughout the world is that people get very excited about the material, but a month or two later will be at the exact same place as they were they heard the new material. Don’t let that happen to you.
To set a clear action plan and some goals, you need to know where you currently are (remember the 360-degree review you did in the beginning?), as well as where your competitors are. To do this, I’m going to use the ever-popular SWOT analysis. A SWOT ...