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Marketing in the Moment: The Practical Guide to Using Web 3.0 Marketing to Reach Your Customers First
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Marketing in the Moment: The Practical Guide to Using Web 3.0 Marketing to Reach Your Customers First

by Michael Tasner
June 2010
Beginner
256 pages
4h 16m
English
Pearson
Content preview from Marketing in the Moment: The Practical Guide to Using Web 3.0 Marketing to Reach Your Customers First

Chapter 11. Your Action Plan: Putting It All Together and Taking Action

Now you’re armed with all the tools to kick your marketing and business strategies up a notch. The final step is, of course, putting it all together.

What I’ve noticed after both attending and speaking at hundreds of conferences throughout the world is that people get very excited about the material, but a month or two later will be at the exact same place as they were they heard the new material. Don’t let that happen to you.

To set a clear action plan and some goals, you need to know where you currently are (remember the 360-degree review you did in the beginning?), as well as where your competitors are. To do this, I’m going to use the ever-popular SWOT analysis. A SWOT ...

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