July 2013
Beginner
224 pages
4h 6m
English
Content preview from Marketing to MillennialsBecome an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
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Figures
Figure 1-1 An overview of the participation economy.
Figure 1-2 Millennials have more online connections.
Figure 1-3 Millennials value social media.
Figure 1-4 Millennials seek brand participation.
Figure 1-5 Millennial value placed on peer affirmation.
Figure 1-6 Millennial production and consumption of online content.
Figure 2-1 How Millennials perceive themselves.
Figure 2-2 How non-Millennials perceive Millennials.
Figure 3-1 Millennials are digital natives.
Figure 3-2 Millennials crowdsource while shopping.
Figure 4-1 An overview of Millennial TV consumption.
Figure 5-1 An overview of Millennial shopping habits.
Figure 5-2 Millennials seek input while shopping.
Figure 5-3 Millennial smartphone usage after shopping in store.
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.