July 2013
Beginner
224 pages
4h 6m
English
Content preview from Marketing to MillennialsBecome an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
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About the Authors
Jeff Fromm is the executive vice president at Barkley, the largest 100 percent employee-owned advertising agency in the United States. In addition to his marketing degree from The Wharton School at the University of Pennsylvania, Jeff has more than 25 years of brand marketing experience. On behalf of Barkley, he spearheaded the Millennials research partnership with The Boston Consulting Group and Service Management Group. Jeff is the founder of Share.Like.Buy, a Millennial insights and marketing conference, and the lead editor of a blog, www.millennialmarketing.com.
Barkley believes that creativity and innovation can change the world. Fiercely independent, Barkley’s goal is to help build the biggest future possible for its clients. ...
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I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.