Using project context to assign different options in multiple projects

Let's say we have a custom field called Customer. This is a select list with different values, which users can select while creating an issue. If JIRA is used by multiple teams, each working on a different project, it's quite possible that the customer list will be different. One project may cater to a different set of customers than others. One approach to deal with this situation is to enter all the customers in a single list, but this will lead to confusion among the team members who raise the tickets and it will also lead to errors, because users might select the wrong customers.

A different custom field can be created for each project to deal with this problem (each having ...

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