April 2024
Beginner to intermediate
432 pages
12h 45m
English
Content preview from Mastering Marketing Data Science
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.
About the Website
Thank you for purchasing Mastering Marketing Data Science: A Comprehensive Guide for Today's Marketers. To enhance your learning experience and provide practical application of the concepts discussed in this book, a range of complementary resources are available online here: www.wiley.com/go/Brown/MasteringMarketingDataScience.
Available Resources:
The following are the resources provided to complement the content of the book:
- Datasets for Hands-On Practice (Chapters 2-10):
Each chapter comes with corresponding datasets, enabling you to apply the concepts and techniques in practical, real-world scenarios.
- Exercise Files in Python and SAS (Chapters 2-10):
To reinforce your understanding, exercises are included. These exercises are available in both Python and SAS, catering to different preferences and skill levels in programming.
- Code Snippets and Scripts in Python and SAS (Chapters 2-10):
You will find practical code examples in both Python and SAS. These scripts illustrate the implementation of various data science techniques discussed in the book, making them accessible to both beginners and experienced data scientists.
We trust that these resources will significantly aid you in mastering the intricate field of marketing data science.
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.