April 2024
Beginner to intermediate
432 pages
12h 45m
English
Content preview from Mastering Marketing Data Science
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.
Preface
NAVIGATING THE INTERSECTION OF MARKETING AND DATA SCIENCE
In the rapidly evolving landscape of marketing, the fusion of traditional strategies with cutting-edge data science has opened new frontiers for innovation, efficiency, and personalization. Over the past decade, both as a practitioner and professor, I recognized a palpable gap in the literature that adequately bridges the gap between theoretical data science concepts and their practical application in marketing. This book is my endeavor to fill that void, offering a comprehensive guide that reflects the latest advancements in the field.
This book is meticulously tailored for:
- Master's level students in marketing, data science, or related fields, seeking a solid foundation and practical insights into marketing data science.
- Marketing professionals, including managers, digital marketing specialists, and marketing analysts, aiming to harness data-driven practices to enhance their strategies.
- Data scientists and analysts looking to pivot their skills towards marketing applications, offering a unique blend of technical expertise and market acumen.
Spanning 13 chapters, this book covers a breadth of essential topics:
- Fundamental principles of marketing data science and its pivotal role in modern marketing strategies.
- Data collection, preparation, and the art of transforming raw data into actionable insights.
- From descriptive and inferential analytics to predictive models and machine learning, we delve into techniques ...
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I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.