April 2024
Beginner to intermediate
432 pages
12h 45m
English
Content preview from Mastering Marketing Data Science
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Index
- 2D space, word embeddings, 181f
- A
- A/B test/testing, 4, 12, 95–101, 215, 231, 351
- Actionable insights, cross-channel behavior analysis (impact), 288
- Activation functions, 141
- Ad campaign optimization, 318
- Addition rule, 86
- Ad optimization, fractional factorial design, 328–329
- Ad spend/sales, correlation, 58f
- Advanced AI, role, 397
- Advertising, 245, 245f, 383
- Advocacy (customer journey stage), 277
- Agglomerative clustering, 109
- Aggregation, 34, 37–39, 137
- Algorithmic approaches, 257, 258
- Algorithmic attribution model, 253, 253t
- Algorithmic bias, 394
- Algorithmic fairness, principles, 393
- Algorithmic multi-touch attribution models, 258t
- Algorithms, 210, 316–317, 384, 395
- Aliasing (fractional factorial design concept), 314
- Amazon Web Services (AWS), 341, 342
- Ambiguity, NLP challenge, 177
- Analysis of variance (ANOVA) (parametric test), 89, 103–104
- Analytics
- Analytic techniques, 22
- Apache Kafka (real-time analytics tool/platform), 344, 346
- Apache Spark, 337–339, 339f, 340f, 342–343
- Apache Storm (real-time analytics tool/platform), 344
- App analytics, journey mapping tool, 277
- Apple Store, observational study (case study), 24
- Application programming ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.