April 2024
Beginner to intermediate
432 pages
12h 45m
English
Content preview from Mastering Marketing Data Science
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.
Wiley and SAS Business Series
The Wiley and SAS Business Series presents books that help senior level managers with their critical management decisions.
Titles in the Wiley and SAS Business Series include:
Analytics: The Agile Way by Phil Simon
The Analytics Lifecycle Toolkit: A Practical Guide for an Effective Analytics Capability by Gregory S. Nelson
Artificial Intelligence for Marketing: Practical Applications by Jim Sterne
Business Analytics for Managers: Taking Business Intelligence Beyond Reporting (Second Edition) by Gert H. N. Laursen and Jesper Thorlund
Business Forecasting: The Emerging Role of Artificial Intelligence and Machine Learning by Michael Gilliland, Len Tashman, and Udo Sglavo
Fraud Analytics Using Descriptive, Predictive, and Social Network Techniques: A Guide to Data Science for Fraud Detection by Bart Baesens, Veronique Van Vlasselaer, and Wouter Verbeke
Intelligent Credit Scoring: Building and Implementing Better Credit Risk Scorecards (Second Edition) by Naeem Siddiqi
Leaders and Innovators: How Data-Driven Organizations Are Winning with Analytics by Tho H. Nguyen
A Practical Guide to Analytics for Governments: Using Big Data for Good by Marie Lowman
Statistical Thinking: Improving Business Performance (Third Edition) by Roger W. Hoerl and Ronald D. Snee
Style and Statistics: The Art of Retail Analytics by Brittany Bullard
Text as Data: Computational Methods of Understanding Written Expression Using SAS by Barry deVille and Gurpreet Singh Bawa
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.