Chapter 11

An Insider’s Guide to M&A Negotiating

IN THIS CHAPTER

check Preparing yourself to negotiate

check Knowing which negotiation techniques to use and avoid

check Staying on track when the negotiation falters

Negotiating is the name of the game. A Seller constantly jockeys for a higher price, and a Buyer constantly seeks ways to lower the price. Although these opposing points of view may seem to be at never-ending loggerheads, deals can come to fruition if both sides understand how to negotiate.

In this chapter I introduce you to some of the lessons and tricks I’ve observed from doing deals. This isn’t your father’s negotiating book!

Keys to Negotiating Success

Negotiating doesn’t only happen during a tidily defined portion of the M&A process. Negotiations occur throughout the entire process, and M&A deal-makers should constantly remember that reality. Successful deal-making can be in the cards for you if you take a look at some key truths I’ve discovered from doing deals.

Know your position

As I note throughout the book, M&A deal-making is a lot like playing poker. For example, knowing whether you have a weak or strong hand is important because your hand’s strength helps dictate how you ...

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