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Microsoft Dynamics CRM 4 Integration Unleashed
book

Microsoft Dynamics CRM 4 Integration Unleashed

by Marc J. Wolenik, Rajya Vardhan Bhaiya
October 2009
Intermediate to advanced content levelIntermediate to advanced
600 pages
13h 28m
English
Sams
Content preview from Microsoft Dynamics CRM 4 Integration Unleashed

Chapter 6. Business Intelligence

Customer relationship management (CRM) is an essential profitability and growth vehicle. It provides effective management of marketing initiatives, sales execution, and service portfolios. It also enables cross-departmental collaboration, such as the marketing department handing over campaign leads directly to sales, customer services passing on a customer satisfaction index to sales before the next sales call, or customer services providing feedback to the product managers for the most requested features that they hear about in a support call.

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Publisher Resources

ISBN: 9780768689112Purchase book