November 2015
Beginner to intermediate
81 pages
2h 1m
English
Content preview from Mobile Commerce
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Where Is the Elusive Digital Consumer?
There are many digital touchpoints and the numbers are on the rise. Touchpoints refers to any connection point a company has with a customer. Touchpoints can be face-to-face, when a customer enters a store, or during a personal selling encounter. Content touchpoints include a catalog, mailer, flyer, or advertisement. Websites, online videos, and mobile apps are just a few digital touchpoints.
Human interaction, physical interaction, digital interaction, self-service technology interactions—all are touchpoints. All are areas of interaction in which a company can make a connection with a customer. All are areas in which customers decide whether to continue along their path to purchase ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.