May 2012
Intermediate to advanced
206 pages
5h 1m
English
book
Mobilized Marketing: How to Drive Sales, Engagement, and Loyalty Through Mobile Devices
by Jeff Hasen
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Index
A
AARP
Academy of Television Arts & Sciences
Accenture
AD LIFE™
AdMob
Africa
African American consumers
age, mobile use and. See generational differences
AIM
Amazon
impact of
Kindle Fire
as service provider
Amazon Prime
American Cancer Society (ACS)
American Express
American Idol (TV show)
American Red Cross (ARC)
Android phone
development of
Europe vs. U.S., use of
introduction of
iPhone vs.
Angry Birds
AOL (America Online)
Apple
FaceTime
iAd
iMessage
iOS operating system
iPad
iPhone apps
Jobs, Steve
privacy concerns about
See also iPhone
Apple App Store
apps
Angry Birds
defined
downsides to using
ESPN ScoreCenter app
for Facebook
Google Wallet
Groupon
iPhone apps
mobile ad campaigns using
as mobile marketing tools
sales of, increase in
apps ghettos
AR (augmented reality)
Arby’s
Arena, Paul
Argentina, mobile users in
ARPU (average revenue per user)
Asia
cloud marketing in
mobile users in
mobile wallets in
Atherton, Julia
AT&T
auction-based advertising
augmented reality (AR)
Augme Technologies
Australia, radio in
authenticity, importance of
automotive industry
drivers, targeting with radio
Ford
Fox Chevrolet
recession, impact on
B
Baby Boomers
behavioral changes and technology
mobile technology, learning about
tablets and mobile devices, use of
text messaging, adoption of
Backstage Pass
Ball State University
banner ads, mobile
Barbieri, Frank
Barnes, Don
Bayle, Michael
Beatles, The
Becker, Michael
Belle Tire Advantage Club
Berman, Chris
Billboard magazine
Bill & ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.