Index

A

AARP

Academy of Television Arts & Sciences

Accenture

AD LIFE™

AdMob

Africa

African American consumers

age, mobile use and. See generational differences

AIM

Amazon

impact of

Kindle Fire

as service provider

Amazon Prime

American Cancer Society (ACS)

American Express

American Idol (TV show)

American Red Cross (ARC)

Android phone

development of

Europe vs. U.S., use of

introduction of

iPhone vs.

Angry Birds

AOL (America Online)

Apple

FaceTime

iAd

iMessage

iOS operating system

iPad

iPhone apps

Jobs, Steve

privacy concerns about

See also iPhone

Apple App Store

apps

Angry Birds

defined

downsides to using

ESPN ScoreCenter app

for Facebook

Google Wallet

Groupon

iPhone apps

mobile ad campaigns using

as mobile marketing tools

sales of, increase in

WhatsApp

apps ghettos

AR (augmented reality)

Arby’s

Arena, Paul

Argentina, mobile users in

ARPU (average revenue per user)

Asia

cloud marketing in

mobile users in

mobile wallets in

Atherton, Julia

AT&T

auction-based advertising

augmented reality (AR)

Augme Technologies

Australia, radio in

authenticity, importance of

automotive industry

drivers, targeting with radio

Ford

Fox Chevrolet

recession, impact on

B

Baby Boomers

behavioral changes and technology

mobile technology, learning about

tablets and mobile devices, use of

text messaging, adoption of

Backstage Pass

Ball State University

banner ads, mobile

Barbieri, Frank

Barnes, Don

Bayle, Michael

Beatles, The

Becker, Michael

Belle Tire Advantage Club

Berman, Chris

Billboard magazine

Bill & ...

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