May 2012
Intermediate to advanced
206 pages
5h 1m
English
book
Mobilized Marketing: How to Drive Sales, Engagement, and Loyalty Through Mobile Devices
by Jeff Hasen
Content preview from Mobilized Marketing: How to Drive Sales, Engagement, and Loyalty Through Mobile DevicesBecome an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.
Contents
Chapter 1: Radio’s Days of Glory
Chapter 2: Hipcricket’s Beginnings in a Starbucks
Chapter 3: Mobile at the Start of the Millennium
Chapter 4: American Idol Engages a Nation
Chapter 5: RAZR Sharpens Mobile’s Focus
Chapter 6: Hipcricket’s First Customers
Chapter 7: Listening to the Consumer
Chapter 8: The Brands Show Some Interest
Chapter 9: Mobile as a Natural Progression
Chapter 10: Mobile in the Fight Against Cancer
Chapter 12: Build Me an iPhone App
Chapter 13: Hipcricket Matures, Rebrands
Chapter 14: It’s Not Spam on the Phone
Chapter 15: Texting with the Phone to the Ear?
Chapter 16: Mobile Award For Dummies
Chapter 17: The Recession’s Effect on Mobile’s Growth
Chapter 18: Behavior Changes Seen in All Age Groups
34 Cars Sold after None Moved in More Than One Month
Chapter 20: Radio Regains Its Magic
Chapter 21: Hipcricket Weathers the Recession
Chapter 22: The Brands Rebound from the Recession
Chapter 23: The Rise of Loyalty Clubs
Chapter 24: MillerCoors Drinks from Android Cup
Chapter 25: Belle Tire Rolls with Mobile
Chapter 26: Other Brands Produce Notable Campaigns
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.