Chapter 18. Globalization/Localization
In This Chapter
A recent Aberdeen study (go to http://www.info-edge.com/product_detail.asp?sku1=17026& or http://www.aberdeen.com/ab_company/hottopics/web_globalization/) indicated that by 2003, more than 60% of all Internet users will be from outside North America. Many U.S. companies today derive more than half of their revenue from international sales. For most software providers, international sales are the foremost vehicle for future sales growth. In addition, with the advent of the Internet and in general global communication, it is increasingly becoming “expected” that software “talk” in a native language. Although English-only ...
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