May 2011
Beginner
230 pages
3h 54m
English
Content preview from Online Marketing: A User's Manual
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Chapter 3
Company Websites
INTRODUCTION
Business is now as much online as it is in the boardroom, the storefront or the face-to-face meetings between executives. Your company website represents you online – it is the axis at the center of your web presence.
In the beginning (you know, say ten years ago …) it was enough just to have a website but, increasingly, your website needs to be more than a static presence. With a growing proportion of business and interaction happening online, a company’s website is a critical way to communicate with your customers and partner businesses.
Company websites are more than just the company brochure online. Your web-savvy and increasingly social users will expect news, real-time feeds, video and newsletter subscriptions with your site as the hub of your online activity. In essence, your website should connect any visitor to whatever they need to learn about, purchase from, or refer someone else to your business.
THE BASICS
Why do I need a website at all again?
If you are reading this book, I expect you already realize that it’s important for your business to have a website, but understanding why you have something is important. Just as you should not start a Twitter or a Facebook account just because everyone else is doing it, you shouldn’t ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.