Online Marketing: A User's Manual

Foreword by Chris Brogan

Near as I can recall, I met Murray Newlands because I really liked his shirt. It was a nice shirt, with all sorts of embroidery bits on it, and very, very white. Murray stood out in a crowd, and when I went to say hello, he was very polite and personable. It’s in these simple ways that first impressions are made.

And now, here I am writing a foreword for Murray’s new book. I’m fairly late in handing it in, because like all Internet marketer types, I’ve got three thousand projects on the go, and like all professional speakers, I’m up the night before a trip, trying to work through some more of my to-do list instead of sleeping soundly, and like all entrepreneurs, this is the night before the launch of my new project, Kitchen Table Companies.

What goes into a foreword? Well, in most cases, you’re hoping that I’ll help you decide that this book is totally worth it. In some cases (fewer), you’re just a nerd who reads EVERY WORD IN A BOOK (I’m that kind of nerd sometimes). In a middling number of cases, you’re someone who knows me and wonders what I’m doing endorsing Murray Newlands in this way.

Murray’s book is worth a read because it goes fairly deeply into all the current best and known trends and practices for doing Internet marketing. He covers all the social media stuff that’s all the rage, but Murray also covers email marketing, affiliate marketing, and all kinds of other great information that sets this book apart in that regard.

All the way through, ...