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CHAPTER 1 Putting People First
OPENING CASE: Built to Serve
Why Study Organizational Behavior?
What Is Effective Organizational Behavior: Two Approaches
■ My OB: Does Money Buy Happiness?
Description of Two Approaches
■ My OB: The Bottom Line(s) about Effectiveness
Implications of Two Approaches
■ OB in Action: The Importance of Critical Thinking
Organizational Behavior and Management
■ OB in Action: Moonshots for Management 2.0
What You Will Explore in This Book
CLOSING CASE: The Forest and the Trees at Timberland
Questions for Reflection and Discussion
Self-Assessment Exercise: Are You Ready for this Adventure in Learning?
Self-Assessment Exercise: What Is Your View of Effective Leadership?
Discussion Starter: Is It the People or the Place?
CHAPTER 2 Exploring the Landscape of OB
OPENING CASE: Seeds of Community
A Brief History of OB
The Scientific Management Era (1910 to 1930)
The Human Relations Era (1930–1950)
The Systems Era (1950 to 1970)
The Beliefs Era (1970 to 1990)
The Sustainability Era (1990 to present)
OB as a Science
■ OB in Action: Hungry for Evidence
■ OB in Action: Communities of Stakeholders
CLOSING CASE: The Bittersweet Story of Chocolate
Self-Assessment Exercise: What Are Your Views on the Natural Environment?
Ethics Scenario ...