Gregg Colvin, Chief Operating Officer, Universal McCann USA, an IPG Mediabrands AgencyBackgroundNew DataNew PlatformsExamplesSuccessTransformationKarin Timpone, Global Marketing Officer, Marriott WorldwideDevelop Good Definition and Understanding of Your Target MarketBring Together the Artists and the ScientistsTest and Learn, Making Bets as You GoAsk Your Marketing Partners if They Have Similar GoalsConsider the Overall Customer ExperienceMake the Readout EasyPeter Minnium, Head Brand Initiatives, Interactive Advertising Bureau (IAB)Gowthaman Ragothaman, Chief Operating Officer, Mindshare Asia Pacific