January 2001
Beginner
213 pages
4h 8m
English
Content preview from Positioning: The Battle for Your MindBecome an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
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3Getting into the mind
In our overcommunicated society, the paradox is that nothing is more important than communication. With communication going for you, anything is possible. Without it, nothing is possible. No matter how talented and ambitious you may be.
What’s called luck is usually an outgrowth of successful communication. Saying the right things to the right person at the right time. Finding what the NASA people in Houston call a window in space.
Positioning is an organized system for finding a window in the mind. It is based on the concept that communication can only take place at the right time and under the right circumstances.
The easy way into the mind
The easy way to get into a person’s mind is to be first. You can demonstrate the ...
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