January 2001
Beginner
213 pages
4h 8m
English
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20Positioning a New Jersey bank
The bank is United Jersey with 116 branches in the state of New Jersey.
United Jersey is not in the same situation as Long Island Trust. (There is no one positioning approach that will work everywhere.) There are many differences between the two banks, the most important being that unlike Long Island Trust, United Jersey is not the biggest local bank in its marketing territory. (That distinction belongs to First Fidelity with Midlantic in second place and United Jersey in third.)
Finding a viable banking position
One thing that United Jersey has in common with Long Island Trust is its marketing environment. Both operate in the shadows of Citibank, Chase Manhattan, Chemical, Manufacturers Hanover, and the other ...
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