January 2001
Beginner
213 pages
4h 8m
English
Content preview from Positioning: The Battle for Your MindBecome an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
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14Positioning a company: Xerox
You can position anything. A person, a product, a politician. Even a company.
Why would anyone want to position a company? Who buys a company? And why would a company want to sell itself? To whom? (To protect themselves against unfriendly takeovers, most companies would like to be invisible.)
The buying end selling of companies
Actually, a lot of buying and selling of companies is going on. Only it’s called different names.
When a new employee accepts a job, he or she “buys” the company. (With its recruiting programs, a company is actually selling itself.)
Who would you rather work for, General Electric or the Schenectady Electrical Works?
Every year companies across the country compete for top graduates at the ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.