Positioning: The Battle for Your Mind

Introduction

“What we have here is a failure to communicate.”

How often have you heard that bromide? “Failure to communicate” is the single, most common, most universal reason people give for their problems.

Business problems, government problems, labor problems, marriage problems.

If only people took the time to communicate their feelings, to explain their reasons, the assumption is that many of the problems of the world would somehow disappear. People seem to believe any problem can be solved if only the parties sit down and talk.

Unlikely.

Today, communication itself is the problem. We have become the world’s first overcommunicated society. Each year, we send more and receive less.

A new approach to communication

This book has been written ...