15Positioning a country: Belgium

With the advent of relatively inexpensive airfare, we’re fast becoming a world of tourists.

In days gone by, international travel was limited to the older, more affluent person. Today that’s all changed. There was a time when the flight attendants were young and the travelers old. Now the travelers are young and the flight attendants are old.

The Sabena situation

One of the many North Atlantic carriers jockeying for these international travelers is an airline called Sabena Belgian World Airlines. But all competitors don’t compete on an equal basis. TWA and Pan Am, for example, have for some time had a long list of gateway cities in both the United States and Europe.

But Sabena flies nonstop from North America ...

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