Even though voice mail and email are so prevalent—even to the point of being abused—they are still a very effective prospecting tool—if used correctly. Unfortunately, this part of a sales rep's arsenal is underdeveloped, and very few sales professionals are being taught the proper way to use these techniques. There are, however, a set of best practices that you will learn in this chapter that will separate you from your competition, and that will get your prospects to take notice of you. Many prospects will even reach back out to you, and the others will be much more receptive to you once you do reach them by phone.
You will find here two strategies that will help you immensely. The first is how to develop and leave an effective voice mail message—complete with what to do and what not to do. The next is how to combine voice mail with an email campaign to reach maximum effectiveness.
Study, adapt, and then use the following techniques, and you will soon have plenty of prospects to speak with and to qualify for your product or service.
If you are struggling to get your voice mail messages returned, then you are not alone.
Industry statistics show that less than 10 percent of voice mails to new prospects are returned. Because of this, finding the right voice mail message and knowing a few proven techniques, can be the key to not only contacting those hard‐to‐reach sales leads, ...