© Philip Weinmeister 2018
Philip WeinmeisterPractical Guide to Salesforce Communitieshttps://doi.org/10.1007/978-1-4842-3609-3_12

12. Audience Targeting and Personalization

Philip Weinmeister1 
(1)
Powder Springs, Georgia, USA
 

Regardless of whether a community’s audience is primarily made up of customers, partners, or employees, its members want to feel like they are known. Often, they desire a personalized experience that is tailored to them, cringing at the idea of a one-size-fits-all site (or even page) that fails to take their purpose and needs into consideration. Enter audience targeting functionality for communities from Salesforce.

In the past, any notion of a personalized experience in a Salesforce community had to be custom; there was just ...

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