Case Study
Using the Social Share of Voice to Predict Events That Are about to Happen
Tom Emerson, Senior Research Scientist, Topsy Labs
Rishab Ghosh, Cofounder and Vice President of Research, Topsy Labs
Eddie Smith, CRO, Topsy Labs
Contents
Historical activity levels of what people are talking about within the social web provide excellent proxies for predicting what events are about to occur. Using Mideast uprisings as examples, this tutorial will show how monitoring activity levels for specific keywords related to Mideast uprisings provides accurate predictors of events that are about to happen. We discuss the statistics, the methods used to access the data, the results, and the utility from a business ...
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