January 2012
Intermediate to advanced
1000 pages
28h 4m
English
Raja Kakarlapudi, Student, Department of Marketing, Oklahoma State University
Satish Garla, Student, Department of Marketing, Oklahoma State University
Dr. Goutam Chakraborty, Professor, Department of Marketing, Oklahoma State University
Contents
Unstructured textual data such as customer interactions with call center support staff, product reviews given by customers on companies’ websites, customer responses from online surveys, and customer comments about products/services in blogs or on Twitter ...
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